A new era of education at the Dutch Creative Technology Academy
In today's fast-paced creative industry, becoming a top-tier designer, videographer, or animator requires more than just talent—it demands innovative education.
Reducations, a pioneer in reimagining learning within the creative sector, presented us with a unique challenge: how to showcase their distinctive creative courses in an engaging manner?
Standing out in a sea of uniformity is no small feat. At Cut the Code, we recognized the need for Reducations' website to be more than just another education provider—it needed to be a testament to their inventive approach to education. We are excited to unveil the result of our collaboration with Reducations, the Creative Technology Academy: a website that mirrors our passion for creativity and embodies Reducations' ethos of being creative, playful, yet professional.
Optimizing the Macro Funnel
We took a deep dive into Sambrosa's user experience, identifying opportunities to make each visitor journey clear and effective
Funnel Simplification
We removed unnecessary contextual pages that added noise rather than value, and ensured every journey across the website pointed to the product page as the destination—simplified and straight to the point.
A Smarter Product Page
Instead of having different pages competing with each other for conversion, we created one smart product page, featuring all the necessary details and options customers needed.
Flexible Purchase Options
To support both new and returning customers, we innovated by offering a way to buy a one-time product or add a subscription seamlessly, adding flexibility to their purchasing decisions.
Uplifting Their Brand Language
To align with the new smart strategy, we made sure the visual identity matched the efficiency of the website.
Principle-Driven
We used brand principles to guide our design decisions, creating a clear strategy that brought Sambrosa's vision to life and communicated it effectively to visitors.
Visual Uplift
We delivered an uplift of Sambrosa's visual language, refreshing their brand identity to feel modern and approachable.
Enhanced Packaging Shots
We created high-quality packaging shots, together with Sandor van den berg, to make their products look irresistible.
Instant + Shopify = No-Code Efficiency
Using Instant combined with Shopify, we built a streamlined, efficient no-code environment for Sambrosa.
From Figma to Instant
We built a flexible design system in Figma and seamlessly translated it into Instant, enabling rapid iteration between tools and fully leveraging the no-code capabilities for efficient development.
Foundational Section System
We provided Sambrosa with a solid foundational section system to create landing pages with ease.
Faster Page Creation
A solid design system allows Sambrosa to edit pages 50% faster, which makes small edits as easy as they sound
Challenge & approach
Our partnership with Reducations was fueled by a mutual ambition to revolutionize creative education. Our strategy began with an immersive exploration of Reducations' core values and goals. This deep understanding was crucial to ensure the website resonated with its intended audience and captured the true spirit of creative learning.
Recognizing the importance of autonomy in the creative process, we chose Webflow as our development tool. This decision empowered both us and Reducations to craft the website visually, fostering creativity and flexibility in its ongoing evolution.
Empowering ownership through design systems
What works today might need to evolve tomorrow. A high-conversion website is only as powerful as its ability to adapt, test, and optimize when needed. With our design system, Tunify gained full control to drive and sustain their digital growth.
Pure no-code flexibility
Built in Webflow, the design system allows marketers to create and customize landing pages effortlessly, without developers.
Reusable branded components
Pre-built Webflow components streamline page creation while maintaining a consistent brand identity.
Personalized Tutorials
Step-by-step video guides empower the team to manage updates, create new pages, and optimize content independently.
Data-driven control
Integrated with Google Analytics, and HubSpot, the system delivers actionable insights, empowering Tunify to refine user journeys and boost conversions—independently or with our support.
Our process
Collaboration with the Reducations team was essential. Together, we harnessed the full potential of creative education. Reducations' talented animators played a crucial role, creating captivating visuals and engaging content that elevated the platform's appeal.
A design that
drives conversions
Beautiful design is only one part of the solution. The system was built to convert visitors into free trial users.
Insights-driven design
Workshops and the 'Jobs to be Done' framework helped us shape better user journeys and create personalized landing pages for different audiences, like gyms, retail and hospitality.
Conversion-focused wireframes
We mapped visitor journeys to guide users seamlessly toward starting a free trial.
Enhanced user experience
A refreshed visual design elevates the brand while prioritizing usability and clarity.
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Supporting
international growth
The key to Tunify’s global expansion
lies in localizing the user experience.
Dynamic localization
Visitors can switch seamlessly between languages and regions (e.g., Dutch vs. French for Belgium).
Region-specific content
Tunify’s website adapts to show relevant artists, testimonials and much more based on the user’s location, ensuring a personal experience and improved conversion funnel.
Seamless data flow
Cookie data integration ensures marketing data is connected with their external tool to improve sign-up flows and personal experiences.
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The outcome
This success not only amplifies Reducations' vision but also equips them with the necessary tools to excel in a constantly evolving educational landscape. The website's adaptability and scalability grant Reducations the freedom to refine and enhance their digital presence independently, breaking free from the constraints of traditional programming. This website is set to inspire a new wave of learners, unlocking endless possibilities for growth and innovation in the realm of creative education.
Don't just take our word for it
Want to know more about our way of working?
Erwin Luijendijk
